He discovered while developing an iOS game named Fates Forever, the challenges of using the voice over IP software options at the time, despite it being the most convenient option for socializing with friends while in online games. The story of Discordĭiscord was created by Jason Citron, founder of OpenFeint, another social platform targeted at mobile users. Discord’s efficient layout allows for messaging, voice calling, screen sharing, and video calling tools to be intuitively used and enjoyed. With a wide array of chat options and the ability to create chat rooms with designated roles and benefits for members, Discord allows for greater control over the forum’s culture by the creator. What is Discord?ĭiscord allows for users to utilize its array of tools however they like, either joining large, semi-public, or public forum-style, community platforms where they can meet groups of people with common interests, creating their private servers with groups of friends or merely using it as a direct text, voice, and video application. The remote control with two plain white circles, resembling two eyes, starts looking like a crab, a creative, which symbolizes protection (important for the Internet life today), emotions (gaming does give a lot), and an endless life cycle.What is that interesting logo for? It is for Discord, an approachable and free chat UI similar to Slack and Skype. This Icon symbolizes the purpose of Discord and brings life and vitality to the inanimate object, a gaming device. The graphical part of the Discord logo, its icon, has been with the application since the very beginning, though with the redesign of 2021 the recognizable remote symbol became bolder and stronger. The blue and white color scheme is tender and relaxing in f, though looks fresh and crispy, making the brand stand out on the list of its competitors, and elevating its creative logo to the new level. Which makes sense, as the application is focused on uniting gamers from all over the world and providing a safe and comfortable space for different communities to chat and share important information in all the possible formats. The light blue and white color palette of the company’s visual identity is a combination, which evokes a sense of calmness and tranquility, where blue stands for trustworthiness, reliability, and safety, and white - for loyalty, purity, and togetherness. Left bars of the Discord “D”s are softened and cut diagonally, making the vertical line pointing to the bottom, and balancing the triangular part of the emblem.Īnother interesting thing about the Discord logotype and its unique “D”, is that it looks like one of the letters of the Hebrew Alphabet, “Peh”, which has a double pronunciation in English - whether “P” or “F”. The Discord logotype, written in all capitals of a customized sans-serif typeface is based on one of such traditional fonts as Uni Sans Heavy or Compose Black, but with both letters “D” modified. The wordmark from the new emblem is executed in a more traditional wide-lettered font, with the only modification - the letter “I”, with its solid dot placed above the vertical bar and negative space between them being arched, resembling a smile. But the main changes were made to the lettering. The controller “crab” is now executed in purple and set on a white background, with no dialogue window. With the redesign of 2021 the Discord visual identity kept its uniqueness and recognizability, though got the contours of all the elements refined and made more elegant and timeless. There is even a resemblance with a superhero mask, so whatever you see on the icon has its right to be there, as Discord is a young application with a rebellious spirit, created for online communities and gamers. The white controller has two color blue dots for joysticks, but they also make the drawing look like a smiling face or a funny stylized crab. Executed in light-blue, which is close to purple, the square has a white image of a game-controller on it. The unique Discord emblem is composed of a stylized dialogue cloud with its upper part as a square with rounded angles.
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